Netflix: Big Data, Big Money

How to make hashtag#bigmoney with hashtag#BigData? How to justify huge expenditures for that purpose? Many companies seem to struggle with that question, but hashtag#Netflix shows the way. They say if users cannot find content to consume within 60 to 90 seconds, they'll usually leave the platform. It’s crucial for the streaming platform to suggest the right content to the right people in real time. The usage of big data through proprietary intelligent algorithms is a key success factor of hashtag#Netflix. The company believes it would lose over $1 billion per year without its algorithms enabling these personalized recommendations. Now, that’s what I call hashtag#bigmoney.

Sabrina Kowalski and Marike Labus of Hochschule Macromedia | Macromedia University of Applied Sciences Munich crafted a beautiful infographic on this valuable topic. hashtag#algorithms hashtag#datascience hashtag#bigdata